{"title":"Cully's Collection","description":"\u003cp\u003e\u003cstrong\u003eCully’s Viking care\u003c\/strong\u003e — non-toxic masculinity for skin that works hard.\u003c\/p\u003e\u003cp\u003eStart with the Viking Balm + Oil Duo for $44.\u003c\/p\u003e","products":[{"product_id":"cullys-tallow-beard-balm","title":"Cully's Viking Tallow Balm","description":"\u003cp\u003e\u003cstrong\u003eTallow balm that conditions beard and skin in one step—with soft hold.\u003c\/strong\u003e Grass-fed tallow, jojoba, argan, and beeswax. Zero harsh chemicals. Also excellent for conditioning hair and skin if you shave regularly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho it’s for:\u003c\/strong\u003e Beards that need moisture and shape, faces that want the same clean ritual, and anyone who shaves often and wants soft, comfortable hair and skin without harsh products. Use alone or after Viking Beard Oil.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e Warm a small amount between fingers. Work through damp or dry beard root to tip. Style as desired. After a shave (or on clean-shaven days), press a little into face, neck, and hair for soft conditioning. Size: 2 oz.\u003c\/p\u003e\n\u003cp style=\"color: #4a5d00; text-transform: uppercase; letter-spacing: 0.06em; line-height: 1.6;\"\u003e\u003cstrong\u003eBetter together:\u003c\/strong\u003e Pair it with Viking Beard Oil in the Viking Balm \u0026amp; Beard Oil Duo and save $6.\u003cbr\u003e\u003ca href=\"\/products\/cullys-viking-balm-and-oil-duo\" style=\"display: inline-block; margin-top: .75rem; background: #4a5d00; color: #ffffff; padding: 8px 16px; border-radius: 0.75rem; text-decoration: none; text-transform: uppercase; letter-spacing: 0.06em; font-weight: 600;\"\u003eShop the Viking Balm \u0026amp; Beard Oil Duo\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eScent:\u003c\/strong\u003e Cully’s proprietary blend—pine, cedarwood, bergamot, frankincense, clove, vanilla, black pepper.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHandmade in small batches. Because even berserkers need soft beards.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"pm-review-quote\" style=\"margin-top: 1.5rem; padding: .25rem 0 .25rem 1rem; border-left: 2px solid currentColor; font-style: italic;\"\u003e\n\u003cp style=\"margin: 0 0 .25rem;\"\u003e“The scent is absolutely amazing.”\u003c\/p\u003e\n\u003cp style=\"margin: 0; font-style: normal; font-weight: 600;\"\u003e— Edgar A., Fairfield, CA\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pratt \u0026 McCabe","offers":[{"title":"Default Title","offer_id":45838806220902,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/4300\/2982\/files\/viking_1_square.jpg?v=1792970946"},{"product_id":"cullys-viking-beard-oil","title":"Cully's Viking Beard Oil","description":"\u003cp\u003e\u003cstrong\u003eFast-absorbing beard oil that softens without the greasy finish.\u003c\/strong\u003e Forest woods, resin, citrus lift, and a light spice—non-toxic masculinity in every drop. Great for conditioning hair and skin if you shave regularly, too.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho it’s for:\u003c\/strong\u003e Beards that itch, frizz, or feel dry—and regular shavers who want soft hair and calm, conditioned skin without a heavy feel.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e 3–6 drops, or however much you want! Work through beard or and massage into skin. \u003c\/p\u003e\n\u003cp style=\"color: #4a5d00; text-transform: uppercase; letter-spacing: 0.06em; line-height: 1.6;\"\u003e\u003cstrong\u003eBetter together:\u003c\/strong\u003e Pair it with Viking Balm in the Viking Balm \u0026amp; Beard Oil Duo and save $6.\u003cbr\u003e\u003ca href=\"\/products\/cullys-viking-balm-and-oil-duo\" style=\"display: inline-block; margin-top: .75rem; background: #4a5d00; color: #ffffff; padding: 8px 16px; border-radius: 0.75rem; text-decoration: none; text-transform: uppercase; letter-spacing: 0.06em; font-weight: 600;\"\u003eShop the Viking Balm \u0026amp; Beard Oil Duo\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eScent:\u003c\/strong\u003e Scots pine, Atlas cedarwood, frankincense, bergamot, clove, vanilla, black pepper.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHandcrafted on San Juan Island. Because even berserkers need soft beards.\u003c\/em\u003e\u003c\/p\u003e\n\u003cdiv class=\"pm-review-quote\" style=\"margin-top: 1.5rem; padding: .25rem 0 .25rem 1rem; border-left: 2px solid currentColor; font-style: italic;\"\u003e\n\u003cp style=\"margin: 0 0 .25rem;\"\u003e“Leaves my beard feeling and smelling top notch.”\u003c\/p\u003e\n\u003cp style=\"margin: 0; font-style: normal; font-weight: 600;\"\u003e— Trent\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pratt \u0026 McCabe","offers":[{"title":"Default Title","offer_id":45877132263526,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/4300\/2982\/files\/beardoil_1_square.jpg?v=1792971277"},{"product_id":"cullys-viking-balm-and-oil-duo","title":"Cully's Viking Balm \u0026 Beard Oil Duo","description":"\u003cp\u003e\u003cstrong\u003eThe complete Cully ritual in one box: Viking Balm + Viking Beard Oil.\u003c\/strong\u003e Soften, condition, and style—without harsh chemicals. Best value to start. Both work for beards \u003cem\u003eand\u003c\/em\u003e for conditioning hair and skin if you shave regularly.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho it’s for:\u003c\/strong\u003e Beards and faces that work hard—workshop, outdoors, or everyday—plus regular shavers who want non-toxic care that keeps hair soft and skin comfortable, with a bold, masculine scent.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eOil first\u003c\/strong\u003e — 3–6 drops, or however much you want! Work through beard or and massage into skin. \u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBalm second\u003c\/strong\u003e — warm a small amount between fingers, work through beard, style as desired. Or use balm alone on face, hair, and skin for soft conditioning.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eWhat’s inside:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eViking Balm (2 oz)\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eViking Beard Oil (1 oz)\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eHandmade in small batches. Made in the USA.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBecause even berserkers need soft beards.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"pm-review-quote\" style=\"margin-top: 1.5rem; padding: .25rem 0 .25rem 1rem; border-left: 2px solid currentColor; font-style: italic;\"\u003e\n\u003cp style=\"margin: 0 0 .25rem;\"\u003e“Both products work great together.”\u003c\/p\u003e\n\u003cp style=\"margin: 0; font-style: normal; font-weight: 600;\"\u003e— Edgar A., Fairfield, CA\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Pratt \u0026 McCabe","offers":[{"title":"Default Title","offer_id":45878078111846,"sku":null,"price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0724\/4300\/2982\/files\/IMG_2130.heic?v=1791315441"}],"url":"https:\/\/prattandmccabe.com\/collections\/cullys-collection.oembed","provider":"Pratt \u0026 McCabe","version":"1.0","type":"link"}